4C Framework
Architecting the Irresistible Business
We believe that, at its heart, every business can become irresistible. A business that is unstoppable, captivating, thriving, boundless and eternal. Together, we will unlock your Irresistible Business so your customers prosper, people are fulfilled, and results speak for themselves. To become irresistible means going way beyond surviving and growing into a thriving business. We do this with a range of tools and techniques wrapped into our 4C framework. It’s designed to be flexible, adaptable and nimble to meet the needs of every business.
For us, an irresistible business has these common features:
- Unstoppable – resilient, forthright, valuable
- Captivating – magnetic, engaging, attractive
- Thriving – rewarding, energetic, growing
- Boundless – infinite, aspirational, creative, unencumbered
- Eternal – relentless, adaptable, seeking, nimble.
Our framework centres on the 4Cs. Using 24 success factors, we explore the Context of where you are and why; your Capability to get you where you want to go; the way you Control your business; and the Culture that binds it all together.
We use 4C throughout our framework. It acts as a barometer to highlight past achievements as well as future growth towards being irresistible. In this way, the framework is shaped and tuned to your business.
Our 4Cs have been built through a combination of practical experience, expertise, research and data. As a result, they provide an objective and tangible view of your business.
Our framework leads us through the recipe for the irresistible business.
Principles are the rock and guide to how the business is architected. It includes the operational environment, its purpose and values. Architecting and using these principles can be seen as taking a journey to an irresistible destination.
Purpose is the overarching reason “Why?” for any business. It defines the difference it makes to the world around it. It provides the basis for success in what is becoming an increasingly volatile world.
Values are the road you choose for your business to travel. Values provide the commitment for how the company behaves and are vital to your success.
Expression is how we conduct ourselves as a business, the behaviours we adopt and the culture we embrace. It proclaims how, naturally and collectively, we drive our businesses towards our Principles and the ever-increasing Performance we desire.
It covers all aspects of creating a culture that will deliver the irresistible business.
Proposition creates value for those you work with and everyone you impact. Its primary goal is to deliver on the Purpose’s promise and so receive reward in compensation. Your Proposition meets or creates market opportunities in ways that others don’t, and can’t, easily provide.
Operations are how the business will create and deliver the proposition. It includes all resources, capabilities, structures, processes, ecosystems and locations with the single aim of making the proposition a success.
Operations and culture become entwined. Together they are necessary to create an irresistible business.
Mobilisation is where the irresistible business is put into practice. It is where all the different 4C framework strands come together and reinforce each other. The culture improves both the proposition and operations, as in turn, they both improve the culture. We use our 4Cs as the instrument to steer you to success.
Mobilisation is a continuous process as we adapt to and improve our position in this increasingly volatile, uncertain, complex and ambiguous world.
And as mobilisation is continuous, the 4Cs and all the other framework elements are harmonised and embedded as normal business operations. So every day, your business becomes more irresistible.
The 4Ps are the People, Proposition, Practices and Performance of the business. They are its who, what and how.
We use these to observe the pace your business is moving towards irresistible. Are people fulfilled? Do customers prosper? Is your business effective and efficient? Have you met your goals?
Can we, and everyone else, see that you’re unstoppable, captivating, thriving, boundless and eternal?
Download the 4C Data Sheet.
